From the question “How can we create something more than usual?” to “What kind of brand can break through and become something new in the vape world?”, VEM Juice has come by creating something unique that gives a different perspective on the vape experience. Deliver in 2020, VEM is an e-liquid brand from Surabaya that produces more unusual things than others. We let our creativity grow to make such different things for youth. Our brand was made by a group of friends who have similar interests in culture. By providing different perceptions and innovations of e-liquid, VEM Juice has succeeded in providing new, more creative colors, and has succeeded in becoming one of the largest e-liquid brands in Indonesia.